How to Win Customers and Keep Them for Life, Revised Edition


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“A powerhouse, a classic.”–James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

“An invaluable, easy-to-follow blueprint for winning, serving and keeping customers…This book is a must for any business.” –Jere W. Thompson, President and CEO, The Southland Corporation

Michael LeBoeuf, one of the nation’s foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today’s computer-driven world. It contains everything you need to know about successful selling and–most important of all–how to win customers for life.

“I’ve always believed that it’s a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results.” –Ed Flanagan, President, Sales Marketing Executives–Greater New York

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